I recently had the pleasure of photographing CEO Carly Klein of National Hair Loss Association, for the KNOW Women publication. As part of her branding session, she also brought in her NHL staff where I was able to not only photograph new and updated headshots, but also team photos of the entire staff.
Why do I suggest frequently updating branding content? Because customers and clients crave connections to those they do business with. It’s a common marketing mantra, we spend money with those we like and feel connected to. And that is where updated, professionally photographed branding portraits will set your business apart. When you and/or your team can be seen throughout your marketing, potential clients will be able to see who they would be working with, get a glimpse into the process, and imagine themselves being a part of that experience.
